Yet More Banning: Now It’s The Turn of Alcohol Adverts
For crying out loud. Why does the Royal College of Physicians keep regularly making statements about how bad alcohol is, and that it must be taxed more and more and more? They made the same call back in November when there was a “20% rise in hospital admissions in England over the last five years” due to excessive alcohol consumption.
Now they are calling for both more taxes on alcohol, and a total ban on alcohol advertising:
“The evidence around price and availability of alcohol is that it is very cheap in the UK and has never been more available…
We really are quite liberal in comparison with many countries.
I think it would be hard to move to a total advertising ban straight away, but we can work towards it.
Most urgently we should look at introducing a watershed, with a move towards a complete ban. Many people do enjoy a drink, but we cannot ignore the rising tide of deaths from cirrhosis (of the liver).” (The Telegraph)
To support his argument for the banning of alcohol ads, Professor Gilmore said that he had “recently watched a football match on satellite television which had shown four alcohol advertisements over the course of a lunchtime [and that] [h]is nine-year-old nephew also has a Liverpool shirt with the Carlsberg logo [on it].” Yes, and? Why on earth does that mean that alcohol adverts are evil and therefore must be banned? Because children might see them and be attracted into buying alcohol? Don’t be stupid.
Under-age children will always want to drink alcohol, and simply not advertising it will lead more to them not having any clue what any of they types of drink are, so that when they do, inevitably, go and get alcohol to drink, they have no idea what they are drinking - and those who don’t want to won’t know what to avoid.
When it comes to the ridiculous argument he makes about the Carlsberg logo on the Liverpool shirt, he has even less of a leg to stand on. The lives of footballers are far more likely to persuade children to drink, seeing it as “cool” or whatever - who pays attention to the logo on the front of a the shirt? I know I don’t.
Whilst alcohol abuse may well be a problem, the way to deal with it is not through banning advertising from alcohol companies. To start with, this would lead to an decrease in the cost of alcohol, because companies would no longer be spending lots of money on advertising. Professor Gilmore already thinks that alcohol is too cheap, but if he gets his way on a total ban on alcohol ads, it will just get cheaper.
The only way to deal with alcohol problems is through education. And not the preaching of medical professionals or the zealousness of the recovered alcoholic, but through simple education of the facts. I remember when we were given a talk on the “evils” of alcohol at school. We all ignored it, because of the way in which it was presented. Less preaching “holier than thou” attitudes are needed, and more simple education about how alcohol can affect the body, especially when ingested in excessively large amounts.
Since they have “won” the smoking argument, having got a law passed to make it basically illegal in most public places, they have now moved onto alcohol. We must not let them continually wear away our civil liberties to do what we like with out own bodies, all the while hiding under the veil of “healthcare”.
Sources: The Telegraph, BBC














