Priceless
Just imagine: You are Gordon Brown. You have spent £167 million on advertising, £29 million on PR and sponsorship and £12 million on “strategic consultancy”, totalling nearly £400m on spin in the past year.
What would you expect to be getting for it?
A positive personal rating? A poll boost? A donations rise?
Instead you get terrible poll results, called an electoral liability by a senior member of your own party, and have 76% of the electorate thiking that your government is being run badly.
Wouldn’t you think that you had got more than slightly fleeced? And you’d be right.
At times like this, I almost feel sorry for Gorden Brown. But then I remember that it’s our money he’s throwing away on spin.
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The amount now being spent for this stuff is actually over a million pounds per calendar day - quite a stark figure in itself!