Sponsorship
There’s really only been one story in the news this week.
However, there’s more than enough bad news going round, so let’s look at something good instead. Parachuting Archbishops.
Not a phrase you’re likely to ever hear again, it must be said, but - as was well documented - The Archbishop of York, Dr John Sentamu, completed his parachute jump with the Red Devils (how did he cope with that analogy?) at the end of last week.
His target - raising at least £50,000 through sponsorship for the Afghanistan Trust that supports injured soldiers from Arghanistan.
A worthy cause, and I hope that he proves successful.
However, I heard a comment about the story asking quite an interesting question. Why did the Archbishop feel that he needed to jump out of a plan at 12,500ft to fundraise in this way?
Have you ever heard a conversation along the lines of:
“Would you like to donate to [charity]?”
“Sorry, no”
“How about if I jump out of plane? Sit in a bath-tub full of baked beans perhaps? What about if I run several miles?”
“Oh, of course I will - I didn’t think they were a worthy cause originally, but if you’re going to sit in a bath of baked beans, of course I’ll donate!”
We are quite a giving nation in the UK. We all like to give to charity where we can. This sometimes gets problematic - you can’t give to every charity that has a box in a shop, sends you a letter, or appeals on TV. Otherwise, you’d need to launch your own appeal as you’re starving and homeless. Different people can give different amounts - some that can’t give monetarily are prepared to give their time instead. See the recent volunteers week.
But, it’s so much easier to say “no” to a letter or an advert than it is to a fellow human being. Which is the flaw in sponsorship - if a friend wanders up to you with a sponsorship form asking you if you’ll donate to their sponsored walk, you almost feel obliged to give something - even if you can’t afford it.
I understand that in some offices things are getting too stupid. An “All Staff” e-mail is sent from Beryl in accounts. Beryl is taking part in a “wear a silly hat” day for the Tooting Bec Performing Farts Foundation [sic]. You’ve never met Beryl, as you work in sales, and have never heard of a Performing Farts Foundation. However, Beryl is asking if people will sponsor her, and a sponsorship form is available in the kitchen. You don’t really want to give - but what will other people think if your name isn’t on the list? Tight arse. Best give something then…
And then there’s the cost of putting some of these events on. In some cases, the costs come out of sponsorship fund - in other cases, they come out of the organisers own pocket. The latter case is preferable, of course, but how many more [whatevers] could have been saved if that money went directly to the charity?
I might be sounding like a mean old miser now, but I’m not against sponsorship. These occasional ideas do work well in promoting a charity and getting much needed publicity in many cases. The costs of running a sponsored whatever are often overwhelmed by the extra monies that come in as a result. Obviously, I do give to charity. But it’s a case of what I can, when I can.
I just get the feeling that sometimes these things are getting to overkill. So, don’t be offended if I ignore your e-mail asking me to go to a justgiving page. It’s just I’m being selective.
~ Asp










